Factores de éxito de la internacionalización de la empresa Oriflame Cosmetics

Abstract

The present work has as a general objective to identify the success factors for the internationalization of the company Oriflame Cosmetics, illustrating how its penetration in the international cosmetics market has been generated. In accordance with the above, the factors that caused the internationalization of cosmetics are analyzed, so that it can serve as an example for companies seeking internationalization of products in our country. The methodology used in this work is qualitative with a descriptive approach to give more clarity to this project by analyzing and compiling information databases. The main finding of this research is to show that one of the aspects that generated an added value for this company, in relation to the companies that are dedicated to the commercialization of cosmetic products, is the sustainability approach that Oriflame Cosmetics handles, since that through this the company seeks to mitigate environmental impacts.