Estrategia comercial hacia la empresa Biogasmart para crear oportunidad de negocio

Abstract

The project "Commercial strategy towards the company Biogasmart to create business opportunity" is carried out with the objective of encouraging non-conventional renewable energies, specifically with biogas in Colombia, through the Italian group Biogasmart which is a conglomerate of companies, focused on the commercialization of components and equipment for the treatment of biogas and its purpose is to be able to invest its energy technology in Colombia. To do this, we are working on a Colombian energy market analysis focused on biogas, in this way to have a current overview of what happens with this energy source and technological development in recent times. In addition, the main laws regarding the regulation of energies in Colombia of different governmental entities are sought, with the purpose of identifying the benefits and incentives that they currently offer. Then, through the Italian Chamber of Commerce for Colombia, a commercial strategy is proposed that seeks to create a database to find interested in the agroindustrial sector and be able to relate them to the Italian company through a forum where the idea can be clearly expressed. of business, in this way to achieve personal encounters between these companies and conglomerate. From this, it is expected in general to encourage clean energy in the country as a self-sustaining means in agro-industry, but as a main result in this process will be to find Colombian clients willing to invest in Italian technology for energy-based production processes self sustainable.