Posicionamiento de marca con el marketing digital en Colombia para la empresa Campos de Café por Siempre

Abstract

The present project is focused to identify, create and propose possible solutions to the problem of the company Coffee Fields Forever How to position with digital marketing in Colombia the brand Coffee Fields Forever in the 10 most followed companies in the coffee sector in social networks (facebook - Instagram) and visited on their website (www.cafeporsiempre.com) ?, based on the fact that the company does not have a digital presence at the moment and that nowadays this is a medium that plays an important and indispensable role in marketing , is that it is necessary to know how the company is currently at a social, cultural, political and economic level, in order to know what may prevent or threaten the development or execution of strategies that will solve the question and mitigate them , so that improvements can be made successfully. During 2018, 3 students of the Marketing Strategic Management Specialization of the Uniagustiniana, build strategies and establish possible solutions so that the company can attack this market digitally and its brand is positioned among the 10 best coffee company in Colombia. Likewise, they seek to achieve compliance with each of the objectives that were established for the company. The diagnosis made to the company indicated that it has no digital presence, tools that are of great importance, such