Plan de exportación de uniformes escolares de la empresa Caracolitos hacia México

Abstract

The Colombian textile sector emphasized for being one of the most dynamic sectors in liberalization times of the world market, with the clothing sales in the local market and the exports that Colombia makes to other countries, mainly in Latin America. However, many companies in the sector struggle to counteract the negative effects of entry contraband textiles, through the generation of garments with better quality, durability and comfort. Differentiating characteristics of the Caracolito’s school uniforms, constituting it as a leading company in the uniforms market in Bogotá. In this way, the present internship project has as objective to realize an export plan of school uniforms to Mexico, with the purpose of defining the strategies to mitigate the risks that the internationalization supposes. With the elaboration of this plan, it has proposed to orient and give the necessary tools for the successful execution of exports to this country, from a logistic and commercial point of view. On the other hand, the analysis of the international markets involves the demographic, economic, political and cultural aspects, for an integrated study of the feasibility to export school uniforms in the destination country.