Estrategia para incrementar las ventas de la marca resaltador Pelikan

Abstract

The present project consists in the elaboration of a series of strategies with which, after an impeccable execution, it seeks to recover the market that the Pelikan Highlight has lost in recent years and increase sales in a significant way. But how to fix the problem? The Strategy proposed in the present project includes a 360 ° plan in which we will carry out activities to major distributors and allies until the development of execution at the point of sale; with the aim of getting more consumers to choose us first option. The market of school or office supplies is a very dynamic market and the company as a market leader must generate more dynamism in the different categories in which it is present in the market. The investment required for the development of the project will allow us to activate the tactical plan and thus reach the point of equilibrium that guarantees us to meet the company's objectives.