Estrategias de Fidelizacion para posicionar la cadena de Tiendas Xpiria

Abstract

This work consists of a thorough investigation of Xpiria which is a company in which its main activity is the sale of clothing for men and women, with four points of sale one of these in the municipality of Soacha and the other located in the south of Bogotá in specific locations. The central problem that led to the corresponding research is that the company Xpiria is seen only as a clothing store but not as a chain of stores since it does not have direct marketing that allows closer to customers through a series of strategies, for that reason it is desired to change this perspective realizing a plan of improvement in which the main objective is the loyalty of xpiria stores. Within the development of the project we want to achieve permanent communication with your clients, for which it is necessary to generate a process of registration of the data of the people, on the other hand you want to Create a plan People. On the other hand, a loyalty plan is wanted, throughout merchandising and applying the digital marketing to generate not only a positioning in the market but also gain costumers loyalty.