Estrategias de marketing digital en la categoría styling para la marca Xtreme en Colombia

Abstract

In the present project will develop a proposal that have principal objective accomplish the integration of digital marketing with the communication strategy about brand Xtreme, in the retail market arising from of identify absence of web page that have answer to trendy of market and to the growing importance that have acquired the digital media for the consumers. Given the importance that digital communication has had in the brands that are in the retail business and based on the diagnosis derived from the analysis DOFA, which highlights the importance of making a combination of online strategies online and aotside him for add value to users that search more and more options moderns and digitals, we proceeded to design activities that contribute to the fulfillment of the proposed objective. Using the methodology of qualitative research with exploratory design defined the variables that affect the construction of digital marketing strategy, then the strategy, diagnosis and recommendations were finally made where the company is informed the importance of including from the start of the projects in the digital marketing category as an essential element of the communication strategy that leverages the fulfillment of the objectives and to expand the scope of Regional Marketing in digital strategies to add value to brands and customers.