Propuesta de mejora estratégica para la empresa Motores y Energía S.A.S

Abstract

This integrative project aims to strengthen the knowledge acquired in the specialization program in Business Management, which provides guidance as future professionals in the administrative sciences of different disciplines. The project is carried out taking into account the disciplinary or integrating component, these refer to the title, theme, problem, objectives, justification, reference and methodological framework, which is structured from the research scope. The organization that is the object of this project is MOTORES Y ENERGÍA S.A.S, a company that has 11 years of experience in the service sector. Its corporate purpose is the commercialization of electric motors, gearboxes, variable speed drives, agricultural equipment and electrical products. It is intended to define a marketing plan to increase sales and the positioning of the company. Taking into account the above, the matrix DOFA and business model Lists is taken with which it is intended to collect information and make decisions based on real events, generate improvement plans for the company based on marketing strategies and the application of indicators that are measurable and bets do follow-up, control or direction in the company's objectives. The final result is offering the entrepreneur in the marketing area through a qualitative methodology with a case study approach, when it comes to elements for monitoring management indicators that allow the correct follow-up of each of the proposals for improvement.