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Estrategia de marketing para posicionar la marca Cool Tea en el mercado de té listos para consumir en la ciudad de Bogotá
AJE Colombia is a multinational company of Peruvian origin that ventures into the ready-todrink tea category with its Cool Tea brand, which has not had a notable growth since its penetration in this market, due to its ...
Diseño de estrategias adecuadas para el posicionamiento de marca en la empresa LOGÍSTICA LUTRANS S.A.S.
The Lutrans company, as a Colombian company created by a visionary businessman in the freight transport sector, is part of the generation of employment in Colombia and is also faced with circumstances that the competition ...