Desarrollo y planeación de estrategias para el posicionamiento de happy family

Abstract

This work delves into an improvement proposal for the creation of a photographic enterprise, classifying the target interested in the service provided and the behavior of the consumer, measuring the budget required by the company to generate units of products and their profitability, this , through surveys, text analysis, analysis of economic environments and development of indicators that allowed to measure the satisfaction of the client in front of companies the competitors. Among other aspects, the target focused on the service provided by the company within its purchasing power, stratum and geography is identified to analyze the founders' ability, demonstrating that the product manufactured for the client can be created with the help of two suppliers and that Subsequently, such partners can be replaced by machinery, technology and raw materials purchased by the company. All this, yielding a remuneration higher than 100% of profit shown in an attractive business model for the creation of the company, where it can be sustained without generating losses, in order to recover the initial investment in the first year.