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Desarrollo de estrategias de comercialización de interruptores y toma corrientes Spazio Inn en la ciudad de Bogotá para fortalecer la recordación de una de las marcas de la organización Ciles S.A.S.
This academic project denominated development of marketing strategies of switches and intakes Spazio inn in the city of Bogotá to strengthen the brand recall of CILES SAS is the result of the professional and academic ...
Plan de mejora para el fortalecimiento del proceso de fidelización de clientes en la empresa CC Distribuciones Farmacéuticas Ltda.
In a globalized economy, companies seek to maximize their resources in order to generate greater profitability, and although sales set the starting point, it is the customers who ultimately determine that effective ...
Estrategias de Comunicacion para el Posicionamiento de Marca de Open English por Medio de Actividades de Responsabilidad Social Empresarial
In the present document you will find a specific analysis that was made to one of the main English virtual education companies in Colombia, which has been characterized by maintaining its positioning and brand recognition ...
Estrategias para alcanzar la distribución numérica del 25% en la marca Don Maíz, en el canal tradicional, para el año 2021 en la distribuidora R&M
In 2017 Alpina decided to acquire the category of Arepas Don Maíz, with which it intends to diversify its portfolio. Currently, the company manufactures and markets five types of arepas:
• Arepas antioqueñas.
• Arepas ...
Estructura de un plan de mejora aplicado a la empresa López y Asociados S.A.S., a través de la metodología de Marco Lógico
The companies Micro and Mipymes allocate a small proportion of their efforts to reach a competitive position in the market; seeking to strengthen growth initiatives in these companies as well as the rescue of competitiveness, ...
Estrategias de comunicación de marketing para el incremento de donaciones del canal digital para Caballeros de la Virgen
The present work of degree consists of developing an improvement plan for the Knights of the Virgin Foundation through a working group made up of three students from the strategic marketing management specialization at ...
Plan de mejora para el fortalecimiento del proceso de tanlento humano en la empresa Limacor My SAS ubicada en la ciudad de Bogotà
This work was developed with the aim of analyzing and identifying both internally and externally the current state of the company Limacor My SAS, which belongs to the construction sector whose main activity refers to the ...
Estrategia de marketing para el lanzamiento de la marca Home's Donuts & Coffee localizada en Yopal Casanare para la ciudad de Bogotá D.C.
Home's Donuts & Coffee, found it necessary to create a marketing plan for its launch in the city of Bogotá. With this, a diagnosis of the market sector was taken into account, to determine the benchmarking, know the ...