Incidencia de la legislación colombiana en la incursión de franquicias extranjeras, caso: Subway

Abstract

The purpose of this research is to introduce the foreign franchises impact in Colombia where the local law has an important role for them to be well positioned inside the country, without leaving aside the problem that is happening now about the creation of new business. The first phase involves the background of the franchises since they arrived here, then it will talk about the most important franchises that entered to Colombia having as reference point the years in whice there are peaks of income to the country. Also this study makes a direct relationship between the foreign franchises and the colombian law, in order to know if the changes in legislation throughout history have influenced that franchises from abroad have decided to choose Colombia as their target market. For this purpose, a case study will be made with the Subway franchise, which allows fully understanding the success of foreign franchises and knowing the reason why the new businesses in Colombia do not increase in comparison with those of the outside. In addition, theories will be used which will allow us a better understanding of this business model taking into account that franchises count as a foreign investment which currently is not being regulated by a an entity and neither by a local law.