Internacionalización, nuevos horizontes para la compañía Global Logistics Services Ltda.

Abstract

The present work was carried out based on the need of a merchandise loading company named Global Logistics Services, to fulfill the internationalization objective, with the purpose of increasing its competitiveness within the logistics services sector, more specifically in the transport service. The internationalization process that Global carried out, was based on different theories of internationalization, example of these is the Uppsala Model, Dunning's Eclectic Theory, Network Theory, Strategic Approach, which contributed directly to the development of plans and strategies that were implemented within the globalization of Global. In order to implement these theories within Global's internationalization strategy, it was necessary to apply a research methodology, which will help us identify weaknesses, strengths, opportunities and threats within the organization. This methodology was based on a case study. what led me to develop an interview as an instrument for research and what would allow to adopt in a better way the established plans and thus arrive at the fulfillment of the defined achievement.