Mejora en el área de comercialización en el subsector aguacatero a través de las tic con el fin de fortalecer su ingreso en mercados internacionales

Abstract

This research aims to study the adoption of tools information and communications technology (ICT) in the process of marketing the agricultural sector especially the avocado subsector allow strengthen their entry into international markets, giving like this answer to the question research by which it was formulated for the proper development of the project. for which documentary research was carried out using various secondary sources of information, in the first instance the development of this project is divided into three chapters, where a comparative analysis between Mexico and Colombia will take place in the first since such variables are measured as, production and export of avocado and the use of ICT tools for this subsector. The second chapter is determined that ICT tool favors adoption in marketing processes avocado being essential to know the different ICT tools currently used finally in the third and final chapter the advantages that the implementation of the selected tool is identified the previous chapter, for the avocado subsector in order to improve their marketing processes, facilitating access to international markets. This allows concluding that there is still a long way to go because of the low rate of implementation of ICT tools.