La franquicia en Colombia:Una oportunidad de emprendimiento

Abstract

The franchise is an excellent competitive strategy that allows to get in new markets without generating high costs and decreasing risks. This model is based on a dynamic system that harmonize the business values and becomes in a fundamental component for the economy growth. The franchise also offers a lot of benefits and opportunities to the franchisors as to the franchisees, and also some obligations (legal and economic) to the parties. During the last years, Colombia is going through for a growth period, reflected in various sectors like fashion, food, services, specialized trade, training and beauty. For this, in the following investigation is going to be analyzed the participation of this different sectors of the franchise market to identify the benefits that this system generates to the country since its establishment. Also, it is going to describe the process to acquire a franchise in Colombia, through a guide.