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Análisis de la ofertea y la demanda de espectáculos en vivo como alternativa de turismo en la localidad de teusaquillo
This degree work was carried out in order to contribute to the study of the importance of cultural tourism focused on live shows as a source of tourism in the city of Bogotá.
First, the creative and cultural industries ...
Estudio de factibilidad: mercadeo, técnico y financiero para un establecimiento gastronómico con modelo de food truck de comida al paso en la zona T de la ciudad de Bogotá
This investigation wanted to identified the feasibility of a food truck that offers a typical Colombian dish, rice and eggs combined with different additions that the customer can pick; located in the “Zona T” of Bogotá. ...
Plan de marketing territorial enfocado al turismo para el municipio de Agua de Dios Cundinamarca
In order to group and put into practice the knowledge acquired during the studies carried out in the hotel and tourism program providing the realization of an idea studied and that is applicable. This project has the main ...
Propuesta para el área de eventos banquetes y convenciones como unidad estratégica de negocio en el hotel Habitel
This document is made with the purpose of identifying the potential that the events area has in the Habitel Hotel to become a strategic business unit. based on statistical data that allowed us to analyze the behavior of ...
Propuesta de estrategias de marketing turístico para el municipio de Ubaque Cundinamarca
This document was realized consider the tourist potential of township of Ubaque, which has a diversity of atractives and resources that could be take advantage of the touristic activity, however, the apathy of diferent ...
Propuesta de promoción turística para los termales de santa Monica en el municipio de Choachi
A tourist promotion proposal is generated for the Santa Monica hot springs in the municipality of Chachi, generating an analysis of the tourist offer generating a detailed inentar, following the demand that is to say to ...
Estudio de factores de éxito de las agencias de viajes en el eje cafetero
The present work is an analysis and evaluation of the factors of success in the travel agencies in the coffee, through the application of a structured survey direct, allowing to explore the strategies used in the tourist ...
Percepción sobre la plataforma Home Exchange en la industria hotelera legal de la localidad de la Candelaria
This research project informs the perspective on the digital platforms that are used and used for the promotion and marketing of accommodation or accommodation spaces in the area of La Candelaria, located in the center of ...
Propuesta y estudio sobre el desarrollo turístico y gastronómico del barrio Olaya de Bogotá
The purpose of the work is to carry out an investigation in which the problems that arise in the gastronomic sector of the Olaya neighborhood are analyzed, using tools that help the evolution and development of a proposal ...
Estudio de los factores de éxito en las agencias operadoras de turismo de aventura y ecoturismo en San José del Guaviare
The objective of this work is to establish the structure of the success factors for the tourism operating agencies in San José del Guaviare, through the quantitative and qualitative (mixed) method in order to strengthen ...