Análisis de la ofertea y la demanda de espectáculos en vivo como alternativa de turismo en la localidad de teusaquillo

Abstract

This degree work was carried out in order to contribute to the study of the importance of cultural tourism focused on live shows as a source of tourism in the city of Bogotá. First, the creative and cultural industries are analyzed in this moment of the music industry. Likewise, reference is made in Festivals to the park (Salsa, Rock, Hip hop and Colombia) and even international concerts for the positive influence on the cultural tourist behavior of the city, becoming an attraction for the capital. The creation of tour packages for the concerts, Rock al parque 2017 and Ed Sheeran was done in 2017. This work fulfills the function of investigating the impact that the mass events of the Teusaquillo locality can generate; It also highlights the cultural, economic and social exchange that brings the development of these shows. Finally, he concludes that the shows are important for tourism in the town of Teusaquillo