El eCommerce como impulsor de la reactivación de las mipymes colombianas tras el Covid-19

Abstract

The main objective of the research is to identify the opportunity presented by eCommerce for MiPymes in the post-pandemic. To do this, documentary research was conducted to characterize the retail eCommerce which worldwide shows a growth of 19.4% between 2014 and 2022 reaching sales of USD$5.2 billion and is projected to reach USD$8.2 billion by 2026, while Colombia is consolidated as the third country in the region after Brazil and Mexico with sales of $55.2 billion. In addition, the research identified that Colombia for 2022 ranked 60th out of 63 selected economies with 49.2 points in the ranking of digital competitiveness and in the e-commerce index to 2020 presented a score of 59.1 points being in the fourth position after Costa Rica, Chile, and Brazil. On average, 63.6% of MiPymes consider that their business does not require them to have an TIC area, which hinders their adoption; however, it is the commercial area that encourages them to incorporate TIC into their sales and customer communication process. Despite the problems faced by MiPymes since before the pandemic, therefore, cross-border eCommerce becomes an opportunity for insertion into international markets and whose sales in Colombia in 2020 reached 8.4% of total sales made through eCommerce.