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Propuesta de trade marketing para el lanzamiento de suelas biodegradables para distribuidores en el Restrepo
This work aims to guide the new forms of production that seek to mitigate the environmental impact generated by the production of conventional soles, however in these new processes there is uncertainty because they are ...
Estudio de las estrategias de e-commerce desde el caso de las empresas multinacionales como el grupo éxito, falabella, dafiti, amazon, walmart y zara.
The present research work focuses on analyzing the e-commerce strategies used by retail companies for their internationalization process, the scope of the research is descriptive, since it allows describing strategies ...
Propuesta de diseño de instrumento para categorizar los compradores de la empresa productora de jugos y zumos Prozumos s.a.s. desarrollo de prueba piloto – simulación de resultados
His project is based on the inclusion of research marketing in SMEs, to be able to develop it in the best way in products and / or services. At present, many small and medium-sized companies are in a process of decline, ...
Estrategias de trade marketing para aumentar la rotación de powerade en los autoservicios independientes en la localidad de Tunjuelito
This investigation was carried out in the supermarkets of the Tunjuelito locality in the City of Bogotá and whose spaces have a display of moisturizing products, among them the POWERADE - Product under study, which belongs ...
Estudio de factibilidad: mercadeo, técnico y financiero para un establecimiento gastronómico con modelo de food truck de comida al paso en la zona T de la ciudad de Bogotá
This investigation wanted to identified the feasibility of a food truck that offers a typical Colombian dish, rice and eggs combined with different additions that the customer can pick; located in the “Zona T” of Bogotá. ...
Estrategias de Promoción y Merchandising para la marca Balance en el canal moderno
The proposal of promotion plan and exhibition strategies for the brand balance in the modern channel has been elaborated in order to find actions that allow to increase the rotation in the third quarter of the year 2018 ...
Estrategia de Trade Marketing para incrementar las ventas de Colanta en la categoría lácteos en almacenes Zapatoca ciudad de Bogotá
Colanta is recognized as the leader brand at the milk market in Colombia as a result of innovation, trajectory and high quality standards.
Colanta has a diversified portfolio of products and it is one of the enterprises ...
Plan de trade marketing para incrementar la rotación y ventas de la marca "pasión” de Crem helado
This research project was carried out at the points of sale in the Villa Adriana sector of the municipality of Funza, where they have an exhibition of frozen products, including the Paleta Pasión- Product under study, which ...
Propuesta de trade marketing para incrementar las ventas de café gourmet en los 6 puntos de venta top de Carulla Bogotá
This study analyzes the current situation of the company Vive Café the Amor Perfecto Café
brand, product that is in the gourmet coffee category in the Carulla chain stores in Bogotá.
Diseño de estrategias de trade marketing para spaghetti Doria sabor butifarra en tienda directa de la ciudad de Barranquilla
Not doubts, the Colombian market is one of the most demanding in Latin America, buyers and consumers are increasingly looking for innovation in product and service offerings and where brands strategically develop products ...