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Planteamiento de una estrategia de e-commerce para la internacionalización de las empresas editoriales colombianas
Globalization raises new technological innovation as a marketing strategy thanks to download platforms and online visualization, especially for Colombian publishers, which seek to extend their potential cross-borders market ...
Estrategias de internacionalización para los establecimientos bancarios colombianos
Based on a study carried out in Colombian banking establishments, the strategies used by the Bancolombia group, Aval group and Davivienda for its internationalization process in Central America, such as direct foreign ...
Internacionalización de la oferta ecoturistica de Cundinamarca derivando acciones del mercado Español
Cundinamarca is a department that has a great variety of natural resources thanks to its geographical location has a diversity of climates and thermal floors, which allow the development of different activities, despite ...
Estrategias para impulsar la proyección internacional del sector artesanal colombiano como Industria Cultural y Creativa
This research is based on the design of strategies to internationally project the Colombian artisan sector focused within the cultural and creative industries, where supported by the theory of competitive advantage, prior ...
Factores de éxito de la internacionalización de la empresa Oriflame Cosmetics
The present work has as a general objective to identify the success factors for the internationalization of the company Oriflame Cosmetics, illustrating how its penetration in the international cosmetics market has been ...
La estrategia del océano azul como herramienta de internacionalización de la empresa Lácteos el Portillo Ltda.
Lácteos el Portillo Ltda., A small company dedicated to the production of dairy products; with
the intention of increasing its participation in the market consequently its margins of profit and
extending to international ...