Creación del modelo y plan de negocio de una empresa importadora, exportadora y comercializadora de prendas de vestir con fibras naturales desde Colombia hacia México

Abstract

TLAR-Colombia was born due to the new opportunities that the international textile market is offering in the transformation and innovation of new products, together with the high-quality clothing that Colombia has and the people who are interested in being part of a human ecology to strengthen the human and environmental balance in the face of the impacts that are currently being generated on pollution and inequality. This project aims to become a support of a business model for commercialization in the Mexican market, along with the Colombian garment making with innovative fabrics of natural fibers developed in Taiwan such as banana fabrics, bamboo, and pineapple initially. A technological option is proposed against the personalization of clothing to match the products to the specific needs of each retailer that seeks to have identity and differentiation with a sustainable footprint compared to its competitors. On the other hand, marketing processes are sought that make a global connection in the face of the new changes that are being generated throughout the textile industry.