Estrategia de Marketing Omnicanal para la empresa Pet Bricco en el municipio de Mosquera-Cundinamarca

Abstract

For the Pet Bricco company, a great need is detected in the implementation of the digital marketing being an integrative strategy that allows you to reach customers in a way assertive generating the same experience independent of the communication channel and initial marketing. For this reason, omnichannel allows the union of the traditional with digital in order to cause a greater impact within the clients already present and thus attract a new target audience, thus guaranteeing better performance for the company. The company was created by two Uniagustinian entrepreneurs in the manufacturing industry. pets dedicated to their care, veterinary pharmaceutical products, diagnostics, distributors of products, services and all kinds of supplies, leading a history of so only 4 years, but with the experience and services necessary to be a company specialized in pet care, they currently have a large premises located in Mosquera Cundinamarca According to the instrument applied to the research, which in this case was a survey carried out to Pet Bricco clients and with respect to its results to current clients, it is analyzed that the services and products offered by the physical store are very well received by customers since they emphasize that quality and good service differentiates them from the competition, recommending in the same way that to improve, more payment methods could be included and comfort in the services provided such as home hairdressing.