Fortalecimiento de cadenas de valor de productos agroecológicos, caso del banano en Tibacuy (Cundinamarca)

Abstract

Agroecology and bioeconomy currently play an important role in providing alternatives to improve and encourage new processes of sustainable development, guaranteeing the conservation of natural resources and helping to combat the effects of climate change. The objective proposed for the research was to identify strategies that strengthen the value chain of organic farming businesses to increase exports, for the specific case of bananas produced by the Tibacuy, Cundinamarca sectional Agrosolidaria association, in order to contribute to innovation processes, which lead to recognition in new markets. The theoretical framework chosen for this research refers to the bioeconomy and the sustainable value chain as an option in the recovery of ecosystems and as an opportunity for economic growth, for which we worked from a descriptive qualitative approach, where Data collection processes without numerical measurement and participant observation of the population were carried out in order to create new strategies for the growth of associations. Regarding the main strength, it was found that these products in the market in general have a great acceptance due to their positive impact and because they favor sustainable consumption, as the main disadvantage it was found that since consumers are aware of the distribution and sale they are time-consuming processes, for which their economies may be affected because they depend on the products they sell.