El fortalecimiento de la importación de autopartes a través de estrategias para mitigar los efectos del covid-19 en tecnautos y el sector automotriz colombiano

Abstract

The objective of this report is to demonstrate the improvements that can be developed in Tecnautos and in the automotive sector as a result of the impact that Covid-19 generated on imports and exports of auto parts. Through the analysis of certain factors and the new adaptation processes, it is proposed to encourage entrepreneurs in the automotive sector to take new adaptation measures based on certain strategies so that the sector is strengthened through the analysis in concentration of the needs of the clients, association and investment in technologies towards new markets. Throughout the content of this document, information is presented on the composition of the company from its history, its organization and processes, the value chain in the automotive sector at the national level and likewise the approach to the problem with its respective objectives according to information and statistical data, the national panorama of the automotive sector and Tecnautos before the respective measures that influenced and the effects that were caused by the arrival of Covid-19, the importance of the strategies to be developed to counteract the negative impact in the automotive sector to international level of imports and exports of auto parts with the support of platforms such as: TRADEMAP and MEKNIT, the opportunities of potential markets and the concentration in certain niches. Finally, a proposal for an improvement plan is presented that seeks to implement strategies that counteract the effects of the pandemic with their respective conclusions and recommendations.