Desarrollo de estrategias de comercialización de interruptores y toma corrientes Spazio Inn en la ciudad de Bogotá para fortalecer la recordación de una de las marcas de la organización Ciles S.A.S.

Abstract

This academic project denominated development of marketing strategies of switches and intakes Spazio inn in the city of Bogotá to strengthen the brand recall of CILES SAS is the result of the professional and academic experience of the students Karol Andrea Urquijo and Diana Raquel Peña Rodríguez and the need to put into practice what has been learned in the specialization in strategic marketing management. In order to give academic testimony that serves to contribute to the improvement of the company studied. The company CILES SAS is a producer and marketer company that has a large portfolio of low voltage electrical products and has the Spazio Inn brand with current development and manufacturing, but with an inert marketing management that has not allowed it to enter the market. easily. In this document you will find an improvement proposal based on the positioning of the aforementioned brand, in order to achieve the satisfaction of customers and the increase in sales of the company. As well as identifying potential customers for the brand and the product differential with respect to the competition, all based on strategic marketing. It is expected that the proposal contributes efficiently to the company and executes it and in this way contribute to its development in return for its support for the development of the study.