Estrategia de expansión de servicio de almacenamiento de la empresa Representaciones del mundo Repremundo SAS en el Caribe Colombiano

Abstract

The present work aims to develop a strategy to expand the merchandise warehousing service of the company Repremundo SAS in the Colombian Caribbean area, more specifically in the city of Cartagena since it currently does not have physical coverage in this place, evaluating its advantages geographically strategies to consolidate itself as a leading company in the storage sector and get closer to fulfilling the mission and vision of the company. Through the qualitative descriptive methodology, the strengths, weaknesses, opportunities and threats that the company has to carry out the opening of this new warehouse in Cartagena are identified, the key factors of the service that are currently subtracted in the headquarters are also disclosed and company deposits throughout the country. A recognition of the main competition that Repremundo has in the Candelaria free zone is carried out. Subsequently, the way in which the company can implement the new warehousing in the free zone is determined by means of the acquisition in lease of the same, an advertising strategy together with an implementation of special rates that will retain current customers who require this. service and attract the attention of new customers.