Plan de negocio chocolate orgánico Kakawa

Abstract

Resumen This project aims to analyze the production oriented towards innovation in a product based on cocoa mixed with different natural cereals such as Maca, Quinoa, Pistachios, Corn, Oats, Almonds and Sacha inchi that will bear the name Kakawa which will be part of the company Chucula of my old S.A.S opportunity, It is also intended the international commercialization deacuardo to what the market research through surveys yielded in a strategic location as Ecuador is especially in its capital Quito, where the habits and consumption of this population were analyzed, identifying that, although Table chocolate consumption is low compared to green tea, coffee and aromatic there are a large number of Ecuadorians who if they frequent their consumption. With the results collected from the survey on the consumption of organic food and hot drinks in the main cities of Ecuador, for market research, it was observed that the product is attractive, meets the expectations of consumers of natural food, being the viable business idea throwing favorability to make the scalability of the business model presented in this document and carry out its export. Lean canvas was used as a tool, which allowed to analyze and create the business model in a dynamic and visual way offering a global and simplified overview of the company Chucula of my old for your brand Kakawa. Finally, you will find the studies of the marketing, operations, organizational, legal and financial modules.