Plan estratégico de impulso competitivo para la asociación de expositores del tejido artesanal y la confección el madrugón

Abstract

The present research work consists of a description and analysis of the current situation of the textile sector in the wholesale mode in Bogotá, more specifically in the Association of exhibitors of the artisan fabric and clothing the early morning (Asoextarcom 2011), accompanied by a series of improvement proposals with emphasis on a competitive and structural strengthening for the association in the national and international market. To fulfill the objective of the project, we have the support and joint work of the association headed by its legal representative, Mr. Miguel Calderón, who together with his collaborators provide the pertinent information of the process, added to the required panoramic visualization. they allow to establish the fundamental pillars on which the work is based. A research and study of the current problems of the sector at the local level is carried out, together with the respective verification of the information provided internally by the association, through insights and consultations with active members (interviews, accompaniments and surveys), all of the above in order to establish strategies that, when applied to their applicability, adhere to the specific needs of the associates, and in this way mitigate the impact of the sector's own neuralgia for the merchants. Therefore, with the delivery of the strategic proposal is intended a generalized optimization in the processes, policies and systematized management culture for the associates, always emphasized in the well-being and competitive strengthening, together with the decrease of the own weaknesses of the merchant and associate of Asoextarcom.