Análisis de la contribución de un “Business Partner” de gestión humana en los factores estratégicos en el negocio Funtrition en el año 2021

Abstract

The objective of the present work is to evaluate the analysis of the contribution of a “Business Partner” of human management in the strategic factors in the Funtrition business, helping to potentiate its human capital. In this way, this analysis is focused on the leaders of each of the areas, achieving the impulse of transformational leadership, finding tools for the development and improvement of emotional intelligence within the most critical points within the business. From the definition of the strategic factors, the management of Human Resources leaders will be redefined as those business partners to adopt those challenges of the organization through the analysis of the current competencies, performance, strengths and weaknesses and those expected to adopt tools by HR leaders, the functionality of its operating model and the characteristics of its training and development plans. Throughout the study, there was congruence in the competencies, business vision and trust generation considered relevant and the lack of adaptability and deficiency in performance metrics as barriers to fluidly adopt the proposed strategies, which is probably influenced by a traditional passive attitude and lack of skills in HR, achieving organizational restructuring and positive experiences in strategic initiatives motivating more incorporations but these are overshadowed by a poor selection of tools and their adaptation to processes, there is waste or interference between roles those of HR and training and development plans do not have explicit objectives related to economics. Defining strategies towards HR proactivity in terms of economics, improving the functionality of current operating models and recognizing the evolution of the digital economy and promoting its adoption as a positive change represent three strategic factors that HR must try to successfully meet the challenges imposed by the evolving digital economy.