Oportunidad comercial de los productos farmacéuticos de base natural colombianos en el mercado de la India

Abstract

The export of natural-based pharmaceutical drugs in Colombia has been evolving, there are already operations carried out, the best pharmacology companies in the country, who have managed to bring natural medicine to countries like Ecuador, the United States, Peru, among others, however, internationalize drugs to India has not yet been entirely possible due to the high production of drugs, therefore, the Uppsala model is defined as a theoretical framework, allowing to assimilate the problem in a more critical way, through a qualitative approach and in a textual way. and research to identify and analyze the most efficient way to understand that Indian culture is being transformed by ancestral traditions, due to the fact that a large part of its social behavior tends towards alternative medicine, which encourages the consumption of naturopathic medicine, thus a real opportunity to penetrate this market with Colombian products due to the advantages in terms of raw material and production.