Oportunidad exportadora de aceites esenciales, proceso de internacionalización de la pyme Phytocosmeticos

Abstract

The objective of this research is to analyze possible potential markets for essential oils, specifically the Eco-Friendly calendula oil produced by Phytocosmeticos, a Colombian SME of organic products; to characterize the particularities of the company Phytocosmeticos in its internationalization process, with the product, calendula essential oil, to international markets. The methodology of this research is qualitative with an interpretative approach that provided the necessary tools to analyze the situation of Phytocosmeticos and the market for the export of calendula oil, based on data collection and analysis, The "Procolombia Export Route" tool was applied to establish the advantages and disadvantages that the company has if it decides to export, to define the level at which Phytocosmeticos is currently at and how it can begin its export process through the Uppsala model and the Way Station strategies, and to observe the fluctuation of the international market for the product. As a result, it is evident that the company presents inefficiency in production processes and that it must qualify its internal organizational functioning, leverage itself financially and create new logistic and production strategies if it wishes to export successfully to Poland.