Análisis de las estrategias que permitieron el crecimiento de las Fintech en Latinoamérica a partir del caso de Nubank y Nequi

Abstract

The Fintech sector has stood out in several countries, including Brazil and Colombia, both of which have important startups in this industry, such as Nequi and Nubank: Nequi and Nubank. These two neobanks, each with a different model but also with similarities, have had a rapid development in the financial sector thanks to their strategies. It is for this reason that the main objective of this paper is to determine the strategies that allowed the growth of the Fintech industry in Latin America through the cases of Nubank and Nequi; where firstly, an analysis of the Latin American environment of the Fintech industry was made in which the different segments that it has and its expansion were evidenced; later, the business profile of Nequi and Nubank was described based on the main milestones, thus demonstrating their growth over the years and the development of their financial services; finally, a comparison of the actions that allowed the success in operations and clients of Nequi and Nubank was elaborated, in order to show the similarities and differences between these two entities. Finally, it was shown that Fintechs have achieved exponential growth thanks to the commercial strategies they have developed over time, since technology has allowed them to create more efficient financial products.