Estrategias utilizadas para mitigar el impacto económico de la pandemia COVID-19 de los restaurantes pymes en la ciudad de Bogotá localidad Kennedy

Abstract

Document entitled strategies used to mitigate the economic impact of the COVID-19 pandemic of the SME restaurants in the city of Bogota, Kennedy locality, has the main objective of knowing what these strategies were, obtaining key information of exactly which are the restaurants located in the area and relevant financial information to know how the restaurant sector is in the duration of the pandemic. The research methodology used in the project is called exploratory, which basically seeks to identify the variables, analyze and expand the knowledge of the central theme. Likewise, some research instruments used are: economic journals, repositories and scientific documents. Finally, knowing the methodology and the subject of the document, specific objectives are set out such as analyzing the impact of the pandemic (Covid-19) on the SME restaurants in the locality of Kennedy from the financial and sales point of view and determining the strategies used in the restaurants to overcome the crisis that occurred in the period 2020-2021.