Estrategias para mejorar la competitividad de marroquineria colombiana

Abstract

Leather goods is one of the most relevant sectors in the Colombian industry due to its high global recognition and the number of people it employs, however it has been affected in recent years by problems such as low technology and labor low-skilled that is handled in small factories, on the other hand, contraband and lower-priced products come from other countries, which affects the acquisition of national products and, finally, international certifications which can generate highly demanding international market openings It is for that reason that this work was aimed at finding the most appropriate strategies to improve competitiveness and that can be implemented from what is applied and developed by China. This research was carried out from the analysis of Michael Porter's theory of factors of competitiveness, using a qualitative and descriptive methodology. Among the main results, it was found that the country must make efforts to become more technical and in this way generate an effect in reducing costs.