Estrategias y planes para la empresa Coconut Company SAS

Abstract

This document addresses the case of the company Coconut Company S.A.S. Food processing company and marketer of coconut products a proposal for improvement for the different areas evaluated, being relevant for the organization the opening of new markets to achieve growth. When making the diagnosis in the company, and according to each module studied in the specialization, it was possible to visualize problems present in the development of the daily activities of the organization; We used the tools provided by the strategic management as an applied base in order to establish indicators projected over time that give the company more competitiveness, financial stability, and growth in the market niche. The main objective of this project is to publicize the importance of each of the company's areas, and with this define the interaction they present in the achievement of company objectives, working as a team to achieve the expected results; Additionally, the company must have a focus, and a projection in time, a clear mission and vision to know where they are going in the market.