Diseño de estrategias de marketing digital para la promoción y ventas en canales online (Facebook, Instagram, Linkedin y página web), aplicadas a la empresa DISTRIALUMINIOS JC SAS, Bogotá D.C, para la captación y fidelización de clientes

Abstract

Distrialuminios JC SAS was born on March 6, 2019, where it detects the need that exists in the market for small and medium-sized civil works which did not have a company that offered the option of acquiring material such as window systems, variety in finishes, polycarbonate and accessories for windows for your projects, despite the fact that Distrialuminios currently has competitive prices and high quality standards, it is possible to appreciate that the growth of clients is minimal due to the lack of implementation of the website and networks For this reason, the proposal is reached which consists of designing promotion and sales strategies in online channels such as Facebook, Instagram, Linkedin and the website. This proposal is supported by a series of instruments carried out by the audit team where initially a SWOT analysis was carried out, followed by this analysis, several research instruments were carried out where the acceptance by clients of the implementation of the website is evaluated, and social networks, the result was decisive since it is evident that through these platforms it could be possible to attract and retain new and current customers.