Oportunidad comercial para la exportación de Aceite de Sacha Inchi a mercados internacionales

Abstract

The objective of this article is to identify the commercial opportunity for the export of Sacha Inchi oil to international markets, it is based on the consumption trends of products that benefit human health, the use of biodiversity, the rise of green businesses and the possibility that the country has to diversify its export offer with products that have agroindustrial potential and contribute to the economic and social development of the regions, which has a positive impact on the development of associativity, the generation of employment, the substitution of illicit crops and better living conditions for rural and remote areas of the country. The research design is non-experimental, descriptive in scope and information gathering through secondary sources of information that allowed, firstly, an analysis of the vegetable oils sector, secondly, through the application of a matrix market selection, a tool that allowed identifying the target, latent and contingent market with the greatest potential for exporting Sacha Inchi oil, and finally designing the strategy to enter the target market. As a conclusion, it was possible to see the potential of the seed to help diversify Colombian exports, generate employment, substitute crops and boost the economy, as well as understand the importance of economic integration processes for the development of economies and the expansion of markets.