Propuesta de un producto turístico para el avistamiento de aves en el municipio de Sopo Cundinamarca.

Abstract

The activity of bird watching is one of the activities of the sector that has taken force and begins to develop with stronger themes, where the people who carry out these activities already have a prior knowledge that is to say they are more specialized tourists, also in our country with a great diversity of birds, according to Pro aves Colombia has 1900 species, not counting the different ecosystems that it has for the development and habitat of birds. All the information gathered about the activity of bird watching in the world and how it has been developed in Colombia and especially in the municipalities of Cundinamarca was special to develop the first objective set as it is to define the tourism potential in the municipality of Sopó, where it was evaluated the resources with which they are counted and characteristics of each one of them, the taxonomy of the birds was also valued where a brief description of the birds that are there is given in which some of them are endemic and others are recognized at the level world. For the second objective, "Establish the profile of the potential tourist for bird watching in Sopó", after different studies and how to diagnose the customer profile to have a clear segmentation of the market and thus generate direct marketing , a survey was designed in the municipality taking as sample the number of tourists that visit during a year.