Oportunidad comercial frutas exóticas colombianas

Abstract

Colombia has a comparative advantage to produce exotic fruits. Although in recent years there has been a growth in exports of this product, it is necessary to strengthen the added value in it, which is why fruits processed in different ways are a good option to enter the international market. This work aims to identify the commercial opportunity for exotic fruit teas produced in Colombia. To do this, a weighting matrix is prepared, determined by some variables and a selection of countries to find the most optimal market to enter this type of product. This analysis is based on the theory of availability that allows us to find the supply of fruits in Colombia is elastic, so it could export products derived from them. I know that the best market is France, and the proposed strategy is to find to through a strategic alliance that allows part of the market to be penetrated in a European country through an already established and positioned company.