Creación de empresa productora y comercializadora de Licor de Guanábana

Abstract

The objective of this project aims to analyze the behavior of the liquor sector, specifically in the consumption of wines in the city of Bogotá, in order to innovate in the wine category with exotic fruits, mainly soursop, where market research was carried out through of surveys to study the preferences and habits of the consumption of alcoholic beverages, showing that, despite the fact that the consumption of wine is low compared to beer, brandy, whiskey, among others, in recent years its expenditure has increased. With the results collected from the survey on the consumption of alcoholic beverages in the city of Bogotá, for market research, it was observed that the product is interesting, meets the expectations of wine consumers, where they are increasingly demanding to choose a drink, in addition, a five-year financial projection was carried out, reflecting positive data for its production and commercialization, therefore, the business idea is viable to execute because it shows that it is well received in the market.