Viabilidad de un nuevo mercado para Improelec Ltda

Abstract

This writing aims to present the viability of Panama to the company Improelec Ltda to provide opportunities for expansion of this company, thus leaving behind the dependence on the national market; On the other hand, present the future benefits that an internationalization process entails, which will present the best option to carry out this. The bases of this project are the indicators of the Gross Domestic Product, the Gross Domestic Product per capita, Inflation and Economic Growth along with the experience of Colombian investors in this market, the first will be used to know the economic and social reality of the market and the seconds to visualize how affordable and potential this market can be. Finally, the options that the company may have if at any time it wishes to expand to this market will be given, such as the Uppsala model used in services and the physical or virtual branch model, where Improelec Ltda will have the power to choose which one. it is the best option for them. The results of this research show that the Panamanian market has a wide variety of opportunities that can be taken, as well as a fairly potential market where competition is not a high risk factor, however, this market has many potential customers where Improelec Ltda has an advantage thanks to its commercial relationships, which it can take advantage of to enter this market.