Oportunidad comercial para la importación de paneles solares fotovoltaicos y sus accesorios a Colombia

Abstract

Renewable energies are currently a priority on the international scene in social, economic and environmental terms. Colombia has increased its performance in the implementation of non- conventional renewable energy sources, but despite the fact that the country has a great advantage in terms of solar energy generation thanks to its location and climatic conditions, this resource has not been exploited to a great extent. measured by the insufficient technology in the country and the general ignorance of it. This project presents the opportunity for the importation and commercialization of solar panels to Colombia to contribute the use of solar resources and to the social, economic and environmental development of the country. This, through the identification of the most convenient origin country, as well as the key logistics process and the most appropriate distribution channel for marketing and reaching the target market. The research is a non-experimental and documentary type, with a descriptive scope in terms of the processes involved. To obtain results, is made a comparison of economic, political and technological conditions, from figures and documents between three of the main countries that export solar panels to Colombia, from which Germany stands out as the best alternative. Based on this, a detailed description of the logistics process, legal, documentary and technical requirements for the successful importation of these products is made. Finally, the best distribution alternatives for the successful commercialization of these products are identified.