Análisis de las estrategias de internacionalización de las empresas de origen chino en Colombia y su efecto en el posicionamiento en el mercado. Caso Huawei y Lenovo.

Abstract

China is today a driving force for large companies that have considered the link in their economy, drives innovation through research and development of new products that are in the hands of companies, due to globalization and several elements that are have added generated, the Asian giant currently encourages companies to practice international strategies that promote competition in the international market. Therefore, in recent years the entry of brands of Chinese origin in Latin America, specifically in Colombia, where the brands of mass consumption are those that currently generate a high demand, are highlighted by their services in the technological sector, as in the automotive. The objective of this research is to analyze the internationalization strategies of mass consumption brands of Chinese origin in Colombia, since they have the perception that Colombians have, these brands, for the development of this, primary and secondary sources, adequate information to perform this analysis.