La campaña comunicativa como estrategia pedagógica en la creación de cultura de autocuidado contra el COVID-19

Abstract

This article analyzes and describes the communicative campaign called: Mateist self-care against COVID-19, it is developed at the San Mateo University Foundation, a higher education institution located in the city of Bogotá, this campaign aimed to slow down the spread of the COVID virus -19, during the second semester of 2020. This pedagogical strategy was designed to be disseminated making use of new technologies, reaching the entire academic community of this educational institution. The effectiveness of this was measured qualitatively, through surveys, likewise its design was supported by a bibliographic review where antecedents and research work related to: Self-care, new technologies and communication strategies were taken into account. The results denoted a great receptivity on the part of the entire academic community and revealed some aspects to improve in terms of information management.