Internacionalización y Comercialización Del Fruto Mangostan a Europa

Abstract

Abstract This research work was developed in order to establish and provide timely and current information to domestic producers of exotic fruits such as mango and mangosteen, about their business opportunities with countries European Union (EU), taking into account the considerable increase in fruit consumption in these countries, in addition to the trade agreement between Colombia and the EU. With the aim of growing the agricultural sector of the country for export purposes, establishing strategies for the commercialization of this type of goods in different markets, facilitating the economic development of the sector and the country. Likewise, it sought to inform Colombian entrepreneurs about potential consumers, establishing methods of entry to these niches, as well as, to publicize the advantages and disadvantages that our domestic producers possess when entering these objective markets, resulting in the achievement of two main target countries: Germany and the Netherlands.