Creación de una empresa dedicada a la exportación de pulpa de pitahaya y guanábana hacia Francia

Abstract

Observing the growing consumption of organic, healthy and environmentally responsible products, SUMMER FRUITS was born, an exporter of frozen pitahaya and soursop fruit pulps, extracted by hand and packed in biodegradable bags. The pulp export destination is France, evidencing the growing consumption of fruits and a healthy lifestyle, in addition to their preference for products that are responsible for the environment and that contribute to their health. The structuring of this project is carried out in 6 parts, including a market analysis using the matrices and studies destined for this purpose, as well as the application of a survey to a certain number of Colombian people that would allow knowing the consumption intention and their tastes, which will be similar to the existing market studies in France. A strategic plan is carried out supported by the environment and the competition of the sector, followed by a marketing plan focused on making known internationally the exotic fruits produced in Colombia and the beneficial properties for health. The operations and organizational plan for fruit production is proposed, as well as the stipulation of the profiles and the need for the human talent required for the operation of the company. From a financial point of view, this business idea is viable, bearing in mind that a profit per product of 40% is projected, which allows increasing income with the adequate projection of annual sales.