Efectos de la utilización de la oferta de Airbnb sobre la industria hotelera en la localidad de la Candelaria en la ciudad de Bogotá

Abstract

Airbnb is a digital platform which is responsible for providing hosting services in several countries of the world, emerged from an innovative solution to common problems is one of the most successful systems of the collaborative economy, this system allows the user to find accommodation with a difference It will not be a regular hotel but the home of a person who is offering the service. The problem addressed in this investigation is whether Airbnb is causing a negative or positive effect on formal hotels in the town of Candelaria in the city of Bogotá. The offer of formal and informal accommodation in the town of Candelaria was characterized by explaining how many formal hotels exist in that sector and how many Airbnb are available and the characteristics of the services they offer, the indicators of the formal and informal offer of average rates are established and occupations that the city had in a certain time and the benefits of the Airbnb offer on the indicators of the formal hotel industry are addressed. As a research methodology it was based on a mixed approach since two types of research were used that were qualitative and quantitative where numerical data were analyzed as occupancy rates and rates, a type of explanatory research knowing the cause and effect as it was analyzed a subject little investigated in this locality.