Estructura de un plan de mejora aplicado a la empresa López y Asociados S.A.S., a través de la metodología de Marco Lógico

Abstract

The companies Micro and Mipymes allocate a small proportion of their efforts to reach a competitive position in the market; seeking to strengthen growth initiatives in these companies as well as the rescue of competitiveness, the present investigation was developed, which is developed around the company López y Asociados SAS, a Colombian company dedicated to advising and consulting accounting, tax and financial institution which was willing to deliver information in the interest of improving its position in the market. The development of the research is established in the exercise of an improvement plan designed from the logical framework methodology, it is developed through the diagnosis of the company according to its strategic position in front of its competitors finally reaching the analysis of objectives and problems that lead to decision making, which allows the company to present the best alternative based on the business conditions evaluated. Finally, the proposal will serve as a starting point for the company López y Asociados S.A.S., to generate a reengineering process based on the identified strengths and weaknesses.