Fabricación y comercialización de jabón artesanal contra la celulitis a base de café orgánico

Abstract

The objective of this project is the creation and execution of a company dedicated to the production of artisan coffee-based soap to combat cellulite. To establish the purpose of the project, a market analysis was carried out with the PEST study model and Porter's 5 forces model, in addition to a qualitative and quantitative methodological study through a survey to find out the acceptance of the product in the target market, a strategic plan applying the DOFA matrix to know the advantages and disadvantages of the product as well as the opportunities and threats that exist in the market with green products. The marketing plan focused on the 5ps of marketing was implemented with clear and interesting proposals for the marketing to be carried out and a study of the artisan soap market studying the benefits and natural characteristics. Due to the worldwide acceptance of environmentally friendly products, a commercial analysis was made to export the product to Chile and thus know the viability of international marketing, the work also has an operational and organizational plan with the description and administrative control. , a human resources plan with the institutional organization chart and the description of the required profiles and the financial plan that allows having a diagnosis of the company's position, making decisions to improve results and achieving financial sustainability.