Plan de mejora para el fortalecimiento del portafolio y fidelización de las empresas afiliadas a la Cámara de Comercio e Industria Colombo Chilena

Abstract

The purpose of this project is to develop an improvement plan for the strengthening of the portfolio and the diversification of distribution channels of the Chilean Chamber of Commerce and Industry, since it presents a recession in the provision of its services and little follow-up to companies, making it difficult the loyalty of the affiliates and clients. In order to solve these problems, the analysis is carried out using the logical framework approach matrix, in which the actors participating in the project are identified and from these it is decided who will be the main focus actor and direct beneficiary thereof, in addition An analysis is made through the problem tree where the causes and effects of the presented difficulty are identified, the expected situation, means and ends, in which the problem statement is established, in addition to relating the solution alternatives according to the means. Finally, three strategies are chosen for the improvement plan and the operational plan of the project is carried out in which the activities related to the strategies, managers, resources, budget and final product are explained, the strategies are the construction of technical sheets with the detailed description of the products, the manual of the Orus Data platform as a new service of the Chamber and the formulation of strategies for the creation of social networks in initiative to increase the promotion of the entity and increase the loyalty of companies.